Real pressure
First-semester 2.7 GPA, fear of being seen, and a baseball career that still had to keep moving.
Brand work that lives in the day.
I build brand work around the life I actually live: training, recovery, school, food, travel, and the pressure that comes with trying to become the athlete you say you want to be.
2.5M views per month
20K followers in 3 months
1,500+ email signups
Cornell engineering grad
Played independent pro baseball
Cornell baseball captain
About / niche
Athlete creator for brands that belong in the day-to-day work.
My lane is performance lifestyle without the fake perfect part. Baseball, training, recovery, food, study systems, failure, and what it takes to keep showing up when the result is not guaranteed. Everything I make hands the systems I used, and the ones I wish I had, to the next generation of high school and college student-athletes.
Baseball
Training
Recovery
Food
Study systems
Mindset
- 2.7
- Freshman-year GPA at Cornell
- 2x
- Dean's List engineering student
- D1
- Cornell captain to pro baseball
- 40+
- Countries traveled and real stories lived
Intro
The story brands are stepping into.
I got to Cornell and had to learn the hard way. I was scared of striking out, my grades slipped, and for a while I did not know if I belonged. That is the part of the story that makes the wins believable.
Built structure
Study systems, 5am workouts, better sleep, mentors, and daily habits tied to a bigger goal.
Earned credibility
Dean's List engineering, Cornell captain, MLB Draft League, and professional baseball after the setbacks.
Why it fits brands
Products show up naturally when they help an athlete prepare, recover, focus, eat, travel, or stay consistent.
Brand examples
Work I have already done with brands.
Real partnership work with products that fit naturally into training, recovery, food, focus, and the daily life of an athlete.
Brand example
Headstrong campaign
A real partnership built around focus, preparation, and the mental side of athlete performance.
Brand example
Fit Bagel campaign
A real partnership built into training days, recovery routines, travel, and the food side of consistency.
Creator proof
Proven formats brands can plug into.
I built my own audience with these formats first. A brand does not have to guess whether I understand what gets people to stop, watch, and take action.
Triple split-screen talking head
Multiple frames, one clear point
A proven talking format for hooks, contrast, and product context without making the brand feel forced.
Open ReelDirect-to-camera talking
The strongest proof, said straight
A direct format for story, recommendation, and trust when the message needs to feel personal.
Open ReelTriple split-screen B-roll
A visual stack for routine
A non-talking format for training, recovery, food, travel, or product use.
Open ReelOn-screen text plus B-roll
Fast read, real footage
On-screen text with real clips for hooks, recaps, product education, and quiet proof.
Open ReelPartner history
Brands I have already worked with.
Headstrong and Fit Bagel are early proof of the fit: products that can show up naturally in an athlete's routine.
Brain-first sports nutrition
Headstrong
Strong fit for focus, prep, pressure, and the mental side of student-athlete performance.
Performance food
Fit Bagel
Natural fit for training days, travel meals, recovery routines, and the food side of consistency.
Next partner
Open lane
Next campaign
If the fit is real, this becomes the next case study on the page.Feedback
What brands should feel after the first campaign.
The first campaign should feel clean: a clear concept, a real fit inside my life, and content that protects the athlete story instead of forcing the product into it.
Natural product fit
The product shows up where it would already belong: training, recovery, school, travel, or prep.
Clear handoff
Concept, timeline, deliverables, raw assets, usage, and campaign goals stay straightforward.
Story first
The content protects the athlete story so the brand does not feel pasted on top.
Contact
Send the context. I will tell you if it fits.
Share the brand, product, platform, timeline, deliverables, and what the campaign needs to accomplish. If the fit is real, I will come back with a concept that can live inside the athlete day without forcing it.